Major owner of National Research Corporation just sold 5,554 shares

Michael D. Hays, a major owner of National Research Corporation and National Research Corporation's CEO and a director of the company, recently sold 5,554 shares of the company. The sales took place at prices ranging from $18.00 to $18.00 per share, on dates ranging from October 09 to October 10, 2013. Hays still owns 7,296,499 shares of the company. Hays operates out of Lincoln, NE. Some additional info was provided as follows:

The price in Column 4 is a weighted average price. The prices actually received ranged from $18.00 to $18.03. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing an average weighted price. Does not include 750,000 shares of class A common stock currently held in certain GRAT agreements, all or a portion of which will be returned to Mr. Hays over the next two years. Does not include 750,000 shares of class A common stock currently held in certain GRAT agreements, all or a portion of which will be returned to Mr. Hays' spouse over the next two years. The reporting person disclaims beneficial ownership of these shares. Does not include 62,500 shares of class B common stock currently held in a certain GRAT agreement, all or a portion of which will be returned to Mr. Hays over the next two years. Does not include 62,500 shares of class B common stock currently held in a certain GRAT agreement, all or a portion of which will be returned to Mr. Hays' spouse over the next two years. This option became fully exercisable on January 5, 2009. This option became fully exercisable on January 5, 2011. This option became fully exercisable on January 5, 2012. This option became fully exercisable on January 4, 2013. This option becomes fully exercisable on January 5, 2014. This option becomes fully exercisable on January 5, 2015. This option becomes fully exercisable on January 5, 2016. This option becomes fully exercisable on January 5, 2017. This option becomes fully exercisable on January 7, 2018.

The above information was disclosed in a filing to the SEC. To see this filing in its entirety, click here.

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