The following excerpt is from the company's SEC filing.
Inc. And Plant Camp, LLC Announce the Launch of Their First Product, a Healthy Take on Mac and Cheese for Kids
corporate venture division soft-launches Plant Camp’s online storefront, and makes its flagship product available for pre-order.
Lee, N.J. and Austin, T.X., December 16, 2020
/PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) (“Creatd” or the
“Company”), the parent company of Vocal, today announced its first collaboration in partnership with Plant Camp,
consumer packaged goods company,
and the launch of their first product, a healthy take on mac and cheese for kids. Plant
Camp is the inaugural partner of the Company’s corporate venture division, Creatd Partners, spearheaded by Creatd’s
President and founder, Justin Maury, and Chief Operating Officer, Laurie Weisberg.
Camp’s central mission is to create healthy upgrades to classic kid-friendly foods. Its founders, Angela Hein and Heidi
Brown, are longtime friends and fellow parents who found themselves facing a challenge common to parents everywhere: “How
do I provide a healthy alternative to classic foods that kids love?”
and Brown discovered an opportunity in an unaddressed segment of the U.S. mac and cheese market, a market that totals approximately
$1.2 billion in annual revenues. While dominated by large entities like the Kraft Heinz Company and General Mills’ Annie’s
brand, the space offered little direct focus on healthy calories for kids.
Hein brings to Plant Camp extensive experience in launching consumer packaged goods, having brought several brands to market at
food retailers such as Whole Foods and Walmart. Co-founder Dr. Heidi Brown brings in-depth knowledge of science, nutrition, and
culinary arts. Together, they decided to create a unique solution, and Plant Camp was born.
Camp’s first product is a fresh and healthy take on mac and cheese, combining organic, plant-packed ingredients with a classic
mac and cheese taste. Additional products designed to provide healthy alternatives to other kid-friendly favorites are currently
in development, as are plans to expand distribution beyond direct-to-consumer e-commerce, to eventual placement at big box retailers.
collaboration between Creatd and Plant Camp was first initiated in late second quarter 2020. Creatd’s management team soon
recognized that the founders’ extensive experience in launching and marketing direct-to-consumer products could be significantly
amplified by leveraging Creatd’s resources, and that a collaborative venture would be value-added for both Plant Camp and
on Plant Camp’s partnership with Creatd, Hein said, “Having developed and launched numerous consumer products over
the years, I have had unique visibility into the necessity of disruptive marketing. Entrepreneurs like Heidi and myself can significantly
cut down on cost and time to market with a partner like Creatd. Creatd’s Vocal for Brands studio has a proven track record
working with established brands and direct-to-consumer goods.”
the months leading up to today’s launch, Creatd provided nominal seed capital to support Plant Camp in key initial development
stages. Creatd’s design team has helped construct Plant Camp’s e-commerce infrastructure, and Creatd’s business
intelligence team has harnessed the power of the Vocal community to generate a profile of Plant Camp’s target audience.
In exchange for the seed and equity capital and providing strategic and operational resources, Creatd received a 30% ownership
interest in Plant Camp.
Justin Maury, Creatd’s President and the driving force behind the Vocal platform, “We have long envisioned DTC (direct-to-consumer)
brands as an ideal beneficiary to leverage the power of our proprietary technology. Having created successful campaigns with DTC
brands such as Cleancult, Lull, and Kettle & Fire, we were able to accelerate Plant Camp’s go-to-market timeline, such
that consumers can now place pre-orders through their e-commerce store at https://plantcamp.com.”
Partners invests time, energy, and critical early-stage funding into brands that are aligned with the Company’s mission
to help creators and brands grow through technology and partnership. It determines what its partners need to achieve success and
supports them with marketing, digital strategy, and operational expertise. The Company’s management team continues to vet
and qualify early-stage companies, particularly direct-to-consumer brands such as Plant Camp that, subject to rigorous due diligence,
can provide a win-win opportunity for all of Creatd’s stakeholders.
Inc. (Nasdaq CM: CRTD) empowers creators, brands, and entrepreneurs through technology and partnership. Its flagship technology,
Vocal, is a best-in-class creator platform. For more information:
Relations Contact: email@example.com
Camp, LLC is an Austin, Texas-based consumer packaged goods (CPG) company. For more information:
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assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as “will
likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,”
“intends,” “plans,” “believes” and “projects”) may be forward-looking and may involve
estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking
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in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements.
Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation
to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to
reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is
not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of
operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and
risk factor disclosure contained in our Securities and Exchange Commission filings.
The above information was disclosed in a filing to the SEC. To see the filing, click here.
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